Downtown / Gulch

Now&Next: Renderings Reveal The 750,000 SF Development That Will Anchor “Gulch Central” On Broadway Nashville.

Highwood Properties debuted a new mixed used development concept at the former Tennessean Newspaper site coined Gulch Central. Designed by Hastings, Gulch Central is comprised of three major development concepts situated between Broadway & Church Street. The developments include 1100 Broadway & 1010 Broadway which debuted in the Nashville Business Journal last week; as well as the nearly complete Asurion Headquarters adjacent to the site.

View Of adjacent Asurion Headquarters. Photo Credit NashvilleNowNext.com

Gulch Central is set to introduce a forward-thinking destination for companies, visitors, and creatives. Hastings recently released renderings of the new development and they provide great context as to the scale, design direction, and transformative nature of the Development. Here is the quick rundown:


Development Rundown

Former Tennessean HQ July 2019. Photo Credit NashvilleNowNext.com

Gulch Central

  • What’s Now: Former Tennessean Newspaper HQ
  • What’s Next: Mixed-use Development
  • Developer: Highwoods Properties
  • Architect: Hastings
  • Capacity: 750,000 SF Mixed-Use Development
Rendering via Hastings

According to Hastings, the over-arching theme for Gulch Central is to become a pedestrian friendly destination hub for retail, dining & office with integrated public parks & open plazas.  The proposed pedestrian-focused elements include over 2 acres of dedicated green space and two new trail-heads.


1100 Broadway

1100 Broadway is comprised of 3 major building structures which include:

  • 28-story Building with 750,000 SF Class A+ Office Tower with 22,800 SF of amenity retail.
  • 41-story Building with 350 Luxury Residences
  • Pedestrian-activation Scaled Residential Building

28 Story Class A+ Office Tower

Rendergin via Hastings.

For purposes of comparison, Class A are the most prestigious buildings.  They are typically based on what’s desirable in a given Market. They have high-quality standard finishes, state of the art systems, exceptional accessibility, and a definite market presence. Class A+ would mean it would score the highest across “10 Key Elements universal to all Class A products” according to Colliers. That includes the building Ownership, management & the main tenant.

Slide the image to see What’s Now&Next. Rendering Via Hastings.

The 750,000 SF Office Tower fronts Broadway and will provide meaningful activation and placemaking at the intersection of Broadway & 12th Ave. This is achieved by proposing 2-story retail & office podiums along Broadway between 11th & 12th Avenues.

The building facade features bronze colored metal fins. They are inspired by the colomar grid of a newspaper once produced on the site. An example of a columnar grid is in the slideshow below.

Slide the image to see What’s Now&Next

11th Ave (The Gulch Main Street)

The residential facades along 11th Ave & Porter street enhances pedestrian activation.  This is achieved with a design that has a lower-density profile and scale. There is also a monumental stair proposed that provides access to the Broadway viaduct.


1010 Broadway

Rendering via Hastings.

1010 Broadway Gulch Central features six stories of creative office and a design which embraces its surrounding. It also provides direct access to open plazas.

 1010 Broadway also provides a direct connection to a new Greenway trailhead shown in the rendering below. There is also another monument stair that gets you up to the Broadway viaduct.


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