Today, Commissioner Stuart McWhorter of the Tennessee Department of Economic and Community Development (TNECD) joined hands with officials from New Balance Athletics to unveil a significant development: the forthcoming establishment of a cutting-edge distribution center in Lebanon, Tennessee. With a commitment of $68.5 million, the renowned manufacturer of athletic footwear and apparel solidifies its presence in the region. Nestled within the confines of the Speedway Industrial Park, this facility is poised to invigorate the economic landscape of Wilson County by generating over 150 new employment opportunities. Functioning as a hub for the company’s digital commerce endeavors encompassing footwear, apparel, and accessories, it will also serve as a pivotal support center for New Balance’s wholesale and retail operations within the apparel sector.
Introducing New Balance’s Cutting-Edge Distribution Hub in Lebanon, Tennessee
Amidst the picturesque rolling hills and thriving community of Lebanon, Tennessee, New Balance proudly unveils its latest achievement – a state-of-the-art distribution center poised to redefine the landscape of North American logistics. Nestled strategically in the heart of Wilson County, the facility epitomizes agility, capacity, and collaboration, heralding a new era of service excellence and strategic advancement.
Key Features of the Distribution Center:
- Cutting-Edge Technology: The facility showcases the latest advancements in distribution technology, ensuring seamless operations and unmatched efficiency;
- Ample Capacity: With expansive square footage dedicated to warehousing, the center stands ready to accommodate a vast inventory, meeting the dynamic demands of the market;
- Collaborative Spaces: Designed to foster teamwork and innovation, the hub promotes collaboration, driving us towards unprecedented success;
- Strategic Location: Positioned strategically in Lebanon, Tennessee, the center capitalizes on the area’s logistical advantages, enabling swift and cost-effective distribution across North America.
Commitment to Customer Satisfaction and Growth:
At the heart of New Balance’s mission lies an unwavering commitment to world-class customer service. With the new distribution center, this commitment is not only upheld but elevated to new heights. By streamlining processes and enhancing operational efficiency, orders are delivered promptly and seamlessly, solidifying our reputation as a trusted brand synonymous with excellence.
Community Collaboration and Appreciation:
As New Balance embarks on this exciting journey, heartfelt gratitude is extended to the local and state authorities for their steadfast support. Together with the Wilson County business community, New Balance looks forward to cultivating lasting partnerships and contributing to the region’s economic prosperity. The company’s vision harmonizes seamlessly with the ethos of Lebanon and Tennessee, and New Balance is honored to play a role in their ongoing success story.
Endorsement from Lebanon Mayor Rick Bell:
The resonance between New Balance’s ‘We Got Now’ marketing strategy and Lebanon’s vibrant energy is undeniable. Mayor Rick Bell’s endorsement reaffirms not only the strategic alignment but also the symbiotic relationship between New Balance and the flourishing business landscape of Lebanon and Tennessee. With a shared vision for long-term prosperity, New Balance eagerly anticipates the limitless opportunities that lie ahead in this exciting partnership.
Welcome to Speedway Industrial Park
Nestled in Wilson County, the sprawling 1,400-acre Speedway Industrial Park, once home to the Nashville Superspeedway, emerges as a beacon of opportunity in the realm of logistics and bulk distribution. Developed by the esteemed Panattoni Development, this vast expanse of land offers a canvas for businesses seeking more than just a location; it offers a gateway to scalability, flexibility, and accessibility.
Key Features of Speedway Industrial Park:
- Strategic Location: Situated in Wilson County, Speedway Industrial Park enjoys proximity to major transportation arteries, including interstates, railways, and airports, facilitating seamless connectivity for distribution operations;
- Ample Space: With 1,400 acres at your disposal, businesses can craft their vision on a canvas of limitless potential, accommodating diverse needs from warehouse facilities to light manufacturing;
- Infrastructure: Leveraging existing infrastructure and utilities, Speedway Industrial Park slashes construction timelines, accelerating speed-to-market and minimizing operational downtime.
Advantages of Choosing Speedway Industrial Park:
- Scalability: From burgeoning startups to established enterprises, the park caters to businesses of all sizes, providing the flexibility to expand operations as demand surges;
- Accessibility: The park’s strategic location ensures accessibility to key markets, optimizing distribution networks and reducing transit times, enhancing efficiency and customer satisfaction;
- Zoning Support: With zoning tailored to accommodate industrial activities, businesses can navigate regulatory hurdles seamlessly, streamlining the development process and expediting project timelines.
New Balance Automated Processing Facility
Joining the ranks of esteemed occupants within Speedway Industrial Park is New Balance, a titan in the global athletic footwear and apparel industry. Set to unveil its state-of-the-art automated processing facility spanning 350,000 square feet, New Balance embarks on a journey to redefine efficiency and innovation in its operations.
About New Balance:
Established in 1906 and headquartered in the bustling city of Boston, Massachusetts, New Balance has carved a niche as a trailblazer in athletic footwear and apparel. Boasting a global workforce of over 7,000 associates and achieving staggering annual sales of $4.4 billion in 2021, the privately-held company stands as a testament to resilience and ingenuity.
Commitment to Excellence:
Beyond profit margins, New Balance champions a purpose-driven ethos, rooted in core values of teamwork, integrity, and unwavering customer satisfaction. Embracing its role as a steward of communities worldwide, the company remains dedicated to fostering meaningful change and leaving a positive impact on society.
Benefits of New Balance’s Automated Facility:
- Enhanced Efficiency: Leveraging cutting-edge automation technologies, the facility promises heightened operational efficiency, from streamlined order processing to expedited delivery timelines, ensuring unparalleled customer satisfaction;
- Innovation Hub: Serving as a crucible for innovation, the facility symbolizes New Balance’s commitment to pushing boundaries and pioneering new frontiers in the industry, driving advancements that redefine the future of athletic performance;
- Sustainable Practices: With sustainability at the forefront of its agenda, New Balance integrates eco-friendly practices into its operations, from energy-efficient processes to waste reduction initiatives, championing environmental stewardship and responsible corporate citizenship.
As Speedway Industrial Park welcomes New Balance into its fold, the stage is set for a synergy of innovation and excellence, where industry titans converge to shape the landscape of tomorrow.
Conclusion
In conclusion, the collaboration between the Tennessee Department of Economic and Community Development and New Balance Athletics marks a significant milestone in the economic development of Lebanon, Tennessee, and the broader Wilson County region. With the establishment of the state-of-the-art distribution center, accompanied by substantial investment and job creation, both entities are poised to foster growth, innovation, and prosperity. This partnership underscores the commitment to leveraging resources and expertise for the betterment of the community while positioning Lebanon as a strategic hub for New Balance’s operations. As the distribution center takes shape, it stands as a testament to the collective efforts aimed at driving sustainable economic advancement and enriching the lives of residents in the years to come.
